Tell your Pet's Story!  Choose from over 90 theme charms to come up with 7 that represent your pet's personality.  Is he a tough-guy?  Is she a Diva?  Does he like squirrels? or tennis balls?  or bones?  Something for everyone from Blingy to Boring (just kidding).  The combinations are endless.  And the best thing is that you can screw them in and out to create an all new look for a special occasion or holiday, or to match your own outfit that day!  Fancy, classic, biker - Concha has a collar for you.